Total fruit and vegetable consumption increases among consumers of frozen fruit and vegetables

Increases in the total consumption of fruits and vegetables in the U.S. have slowed in recent years. This decline is attributed to a variety of factors, including the development of a “frozen food mentality” in American consumers, the proliferation of convenience foods and the increasing affordability of fast foods. However, a new study by the University of Georgia indicates that the consumption of frozen fruits and vegetables has been holding steady over the past several years… but… total fresh fruit and vegetable consumption continues to drop. The reason? Simply put, people who eat frozen fruits and vegetables tend to consume more of these foods than do people who eat fresh.

Why is this? It seems that most people assume that because something is frozen it must be cheap. Not true. Cheap in the short term. But not necessarily cheap in the long term. Frozen fruits and vegetables are extremely perishable — they have to be stored under ultra-low temperatures (-320°F) to prevent them from spoiling. That means that each year, thousands of tons of these foods are lost forever… because… they are simply thrown away after being used. So, the first thing you should do if you sell frozen fruits and vegetables is ask for a higher percentage of repeat business. 

The second thing you should do is ask your current customers to remind their friends and neighbors about your existence and the excellent quality of your product. Remind them how “fresh” your produce is and how much better it tastes and how much money they will be saving by purchasing your frozen instead of fresh product.

When you are deciding what to eat, it is a good idea to include some fruits and vegetables. This will help you to get the vitamins, minerals, and other good stuff that your body needs. One of the best things about including fruits and vegetables in your diet is that you don't have to worry about any "hidden" calories or anything like that. It's just a plain old vegetable or fruit.

Now, let's talk about the frozen variety. Many people don't realize that frozen fruit and vegetables are an excellent source of vitamins, minerals, and other good stuff. This is especially true for those who don't eat much fresh produce. I have just given a speech on this subject at the International Convention of Food & Beverage Specialists in New Orleans, Louisiana. This convention is one of the biggest in the world. Over 10,000 people from more than 50 countries attended this conference. At my speech, the people were eating everything I served them. They couldn't believe how good it was for them.

You see, what happens is that when fruit or vegetables are frozen, most of the water content is removed. This means that the vitamins, minerals, and other good stuff is left behind. This is also true with most of the natural sugar.

As Americans have become more health conscious, they have begun to eat more fruits and vegetables. However, when it comes to buying fresh produce, many people still are not very likely to do so. A recent Harris Interactive survey found that nearly half (46%) of all U.S. adults say they are “very unlikely” to buy fresh fruits and vegetables from a store even if they are offered a good deal. Only 13% say they are very likely to make such a purchase. The most common reason given for this reluctance is that people are put off by the idea of spending money to buy food that will soon go bad. When it comes to buying frozen or canned fruits and vegetables, however, a large percentage of Americans say they are much more likely to do so. Almost two-thirds (64%) say they are very likely to do so, compared with only 26% who say they are very unlikely. The most common reasons given for this preference are that frozen and canned fruits and vegetables are easier to prepare than fresh (47%) and that frozen and canned fruits and vegetables last longer (35%).